Quote for Your Day From William Gibson’s Pattern Recognition

With regard to the mysterious video segments, Cayce and Bigend chat it up…

Bigend: “Your believe that the segments are part of a whole?”

Cayce: “Yes.” Zero hesitation.

“Why?”

“It doesn’t feel so much like a leap of faith as something I know in my heart.” Strange to hear herself say this, but it’s the truth.

“The heart is a muscle,” Bigend corrects. “You ‘know’ in your limbic brain. The seat of instinct. The mammalian brain. Deeper, wider, beyond  logic. That is where advertising works, not in the upstart cortex. What we think of as ‘mind’ is only a sort of jumped-up gland, piggybacking on the reptilian brainstem and the older, mammalian mind, but our culture tricks us into recognizing it as all of consciousness. The mammalian spreads continent-wide beneath it, mute and muscular, attending its ancient agenda. And makes us buy things.”

Share
Post a Comment or Leave a Trackback

Post a Comment

You must be logged in to post a comment.